About The Professional Fighters League
The Professional Fighters League is the first organization ever to present MMA as a true sport that features a regular season, playoffs, and championship. Individual fighters will control their own destiny, competing in a win-and-advance post-season format. The 2018 PFL season consists of seven regular-season events, a bracket-style playoff, and a $10 million post-season championship prize pool. The premiere season begins with 72 athletes, 12 in each of the six different weight-classes, with one fighter in each division earning the title of true champion.
The PFL regular season will run from June to August. The PFL postseason will be held in October on consecutive Saturday nights, with an exciting win-or-go-home elimination. The season-ending PFL Championship promises to be one of the most talked about nights in sports, with championship fights for each of the six weight classe in one night in December. Before the year ends, six MMA athletes will share in over $10,000,000 in prize money and be crowned true champions.
The new deal will allow approximately 300 million MMA fans worldwide to watch every PFL fight live on television, tablets, smart phones, and other connected devices.
All PFL regular season, playoff, and championships fights will be available to watch and stream worldwide. NBCSN will establish an exclusive live Thursday night PFL fight franchise, airing seven regular-season live events in prime time beginning June 7 through the end of August. Events televised by NBCSN will also stream on NBCSports.com and the NBC Sports app. All regular season events will have encore airings on NBCSN later the same night.
Globally, PFL will broadcast up to six hours of live coverage per event on Facebook via Facebook Watch, the company’s social video platform. This includes a live 30-minute pre-fight and post-fight show for each event. In addition, fans in the U.S. can watch the first three hours of each event exclusively on Facebook Watch, a video platform where episodic content, community and conversation come together.
The PFL’s familiar league format, regular schedule of year-round premium content and commitment to innovation are poised to deliver for brand marketers. Our true partnership approach will offer deep, custom-designed brand integration into everything that we do across all channels. Leveraging the highly engaged global MMA fan base of more than 300 million, the #3 most active fan base on Facebook and Twitter, the PFL will deliver a hard-to-reach, yet fiercely loyal set of young, diverse and influential consumers on every device with both live and ancillary content.
PFL’s primetime slot on NBCSN, content plan across NBC Sports’ digital platforms and app and nightly livestream lead-in on Facebook Live form the newest destination for brands to connect with fight fans everywhere… and the only MMA league anywhere.
PETER MURRAY CHIEF EXECUTIVE OFFICER, BOARD MEMBER
Peter is a proven marketer and senior sports executive. At Under Armour he served as Vice President, Global Brand and Sports Marketing, responsible for category management, brand strategy, marketing partnerships, and go-to-market planning for football, basketball, baseball, soccer, and Olympic sports. Peter was an executive for 13 years at the National Football League, including roles as SVP of Content Development and SVP of Partnership Marketing/Corporate Sales. He co-founded and served as CEO of Insignia Sports Agency and previously was EVP at WME where he led brand, marketing, and new business in sports, film, TV, music, and digital.
CARLOS SILVA PRESIDENT
Carlos joined the company in August 2015 is a veteran media executive, proven digital leader, and recognized content innovator. His previous production expertise includes hundreds of live major sporting events, including a wide variety of Olympic Events. Previously, Carlos launched and served as President of Universal Sports Network. Earlier in his career, he served as an executive at America Online, where he was a pioneer in interactive television. He holds a BS from Boston College and a MS from George Washington University.
GEORGE GREENBERG EXECUTIVE VICE PRESIDENT, EXECUTIVE PRODUCER
George Greenberg joined the Company in June 2017. George is a 16-time Emmy Award-winning producer and director with over 40 years of experience in television production. He most recently served as Executive Vice President for FOX Sports, overseeing content integration within all FOX Sports 1 and FOX Sports 2 programs and supervising all production for UFC and Premier Boxing. Greenberg was instrumental in the launch of Fox Sports and during his career has overseen the NFL, MLB, and NHL. He also was producer for ABC’s broadcast of Summer and Winter Olympic Games in 1984 and the Winter Games in 1988.
RAY SEFO PRESIDENT, FIGHTING OPERATIONS
Ray is a proven matchmaker and has promoted hundreds of MMA fights. He has spent his entire life training, competing, and working in martial arts. Ray has won six world fighting titles in six different weight classes and is in the hall of fame. Ray is a legend in MMA and leads the PFL “fighter-first” culture. He was born in New Zealand and lives in Las Vegas.
WILL BLAIR EXECUTIVE VICE PRESIDENT OF SALES AND BRAND PARTNERSHIPS
Will Blair joined the Company in June 2017 and leads all revenue producing sponsorships and partnerships. Will has 25 years of sales experience working with brands, agencies, and companies in sports and entertainment. He has served in senior sales and sponsorship roles at Roc Nation, WME, Turner Sports, and Interpublic. He was a recruited athlete and graduate of Wake Forest University.
BOARD OF DIRECTORS
DONN DAVIS CO-FOUNDER AND BOARD MEMBER
Donn assembled the PFL ownership group, led the acquisition of World Series of Fighting, and is the visionary of the PFL. His career has centered on building innovative digital media companies. He co-founded the venture capital firm Revolution, LLC with Steve Case and is a Managing Partner of Revolution Growth. Prior to Revolution, Donn served as Chairman/CEO of Exclusive Resorts, President/COO of the AOL Interactive Properties Group, and Founder/President of Tribune Ventures. Donn started his career at Sidley & Austin and was Chief Counsel for the Chicago Cubs. Donn is a graduate of Miami University (Ohio) and University of Michigan Law School.
MARK LESCHLY CO-FOUNDER AND BOARD MEMBER
Mark is Founder and Managing Partner of Iconica Partners, a Silicon Valley venture firm operating at the intersection of tech, sports, and media. He is also co-owner and Managing Partner of Rho Ventures. He is minority owner of the Los Angeles Football Club (MLS) and the Oklahoma City Dodgers (MLB AAA). In his early career, he was President of Jennifer Lopez Enterprises and a management consultant at McKinsey & Company. Mark is a former touring ATP tennis player and was selected to the Danish Davis Cup team. Mark received an MBA from Stanford Graduate School of Business and a BA from Harvard University.
RUSS RAMSEY CO-FOUNDER AND EXECUTIVE CHAIRMAN
Russ serves as Executive Chairman. He co-founded Friedman, Billings, Ramsey (FBR) investment bank and was Co-CEO through 2001. Since 2001 he has served as CEO and CIO of Ramsey Asset Management. Russ served as Chairman of Washington 2024 to bring the Olympic Games to DC. He is Chairman of the Greater Washington Partnership, which is a collaboration of CEOs in Maryland, Virginia, and DC working to enhance the region. Russ attended George Washington University on a baseball scholarship, is a member of its All-Century Team, and earned his BA in Business.
BRUCE BENDELL BOARD MEMBER
Bruce served as President at Major Automotive Companies Inc. since 2001 and served as Chief Executive Officer since July 2000. Mr. Bendell served as the President and Chief Executive Officer of Major Automotive Group, Inc. Mr. Bendell served as the Chief Executive Officer of Major Automotive Companies Inc. from May 1998 to February 2000 and its President from May 14, 1998 to December 1998. Mr. Bendell served as the President of Major Auto and its affiliates since December 1985. He serves as a Director of E-Star Holdings, Inc. He serves as a Trustee of The New York Hospital Medical Center Of Queens. Mr. Bendell served as a Director of Major Auto and its affiliates since December 1985.
PETER MURRAY CHIEF EXECUTIVE OFFICER, BOARD MEMBER
DAVID HILL PRESIDENT, HILLY PRODUCTIONS
David Hill is a recognized pioneer and visionary in sports television through his 24 years as a senior executive vice president at 21st Century Fox. He was instrumental in the launch of FOX properties Sky Television, Fox Network, Fox Regional Sports Networks, and Fox Sports. He also served as Chairman of National Geographic Channels. Hill joined Fox Sports in 1993 and served as president and then chairman until being elevated in 1999 to chairman of the Fox Sports Media Group. His television production talents extend beyond sports, having been an executive producer on The X Factor, American Idol, and the 2016 88th Academy Awards. In 2017 David received the Pete Rozelle Lifetime Achievement Award presented by the Professional Football Hall of Fame, and is the first executive to win the award since 2001.
JOHN FAHEY CHAIRMAN, TIME INC.
John was instrumental in building National Geographic from a beloved brand into a sustainable global business. He served as Chairman of National Geographic Society from 2011 until 2016, CEO from 1998 to 2013, and President from 1998 to 2010. During his tenure, Fahey led NGS entry into cable television with the National Geographic Channels, the international growth of National Geographic magazine into 40 local-language editions, and the extension of National Geographic content into virtually every aspect of digital media. In addition, Fahey guided the significant expansion of the Society’s Mission Programs. Prior to joining National Geographic, John was Chairman, President, and CEO of Time Life Inc. In 2014, President Obama appointed Fahey to a six-year term on the Smithsonian Board of Regents.
STEVE MOSKO FORMER CHAIRMAN, SONY TELEVISION
Steve led Sony Television for over 15 years, most recently as Chairman, overseeing all global production, distribution, and channels. He built Sony Television from a distant also-ran to one of the most respected brands and businesses globally, including such successes as Breaking Bad, The Blacklist, and Shark Tank. Early in his career, Steve produced top results at each stop, from Sales Manager of WMAR-TV in Baltimore to Station Manager of WPHL-TV in Philadelphia to EVP Sales for Sony Television. Steve has served in numerous industry leadership roles, including as Chairman of the National Association of Television Program Executives (NATPE) and Chairman of the Academy of Television Arts & Sciences Foundation (ATAS).
ADVERTISING & SPONSORSHIP CONTACT
Will Blair, Executive Vice President of Brand Partnerships & Media Sales
FIGHTER RELATIONS CONTACT
Carlos Silva, President
Ray Sefo, Head of Fighting Operations
Greg Savage, Director of Communications
TJ Ducklo, Advisor/Spokesman